• conshumourism

The Attenborough Design Group

The Attenborough Design Group is a fictional organisation, created by James Chambers and Tom Judd. It investigates the use of animal behaviours to defend emerging technologies. These products include the Gesundheit Radio, which sneezes periodically to expel potentially damaging dust, Floppy Legs, a portable floppy disk drive which stands up if it detects liquid nearby, and the AntiTouch Lamp, which sways away from you if you get too close to its sensitive halogen bulb. The humour and amusement arises from the very animalistic behaviour of the inanimate products while also using this to help products live longer and thereby reducing waste in the world.


Video of the below products in action:

https://vimeo.com/12799193


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