Eat Raja is India's first zero waste juice bar, located in Bengaluru. Raja (who was previously a radio jockey) began this in 2017, where he serves the juice in cups made from fruit shells which saves water and energy. Eat Raja uses quite a bit of humour in spreading the idea of zero waste lifestyle. Recently they introduced a cycle mixie (image below) and invited the customers to cycle and make their own juices. As ridiculous as the idea seems, you can see many people enthusiastically do it on their Instagram page.
Urging people to carry a handy instead of using a tissue.